YouTube is just getting started - and so are you

Your weekly YouTube education in five minutes

Author

Johnathon Eva
April 28, 2025

What to Watch:

8 things that will ruin your channel

VidIQ drops some bangers and this is definitely one of them. Especially if you’ve ever wondered if one of your habits is killing your channel.
Some key points:
Don’t advertise on other platforms
Don’t advertise with $ on YouTube
Do reply to comments
Do appeal your copyright claims if you own the property in question

Packaging Breakdown

Don’t Do this:

He’s in the finance niche - and I can tell that, so it’s not a bad job there. So what’s wrong?
Well it’s just too full. You’ve got money which is great. but it’s in a pile near the bottom. The ginger covers up an important symbol, and there are too many symbols to wrap my head around. Then I scroll down with my eyes to the title and it’s too generic… and I’ve moved onto maybe a different video

by feasiblecreative

Try THIS

by feasiblecreative

The face being on the other side is actually a great call, because it now draws attention to the main thing first.
There’s some subtle money in the background telling people it’s about finance. But the main thing - the biggest element is YNAB. I have no clue what that is, but some people might. Some specific group of people. Like 26k people to be exact.
The title then tells me why I should click. And I’m hooked. As long as the intro is good, he’s found a great viewable video

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Escaping Normal Life:

Is a great example of someone who has just found their stride after 4-5 years on the platform. They’ve found what works, and double down on winning ideas.

8.75k subs / 200 videos / Since Aug 2020

7.9k views

7.2k outlier

6.7k views

5.6k outlier

12k views

11x outlier

Key Takeaways

ONE THING: Eric isn’t making videos about just anything. He is literally all about the one thing of living in a car, and you can see that in his views. People want a message. They don’t necessarily want you
THE MESSAGE: Here’s what I mean by that. People are done following creators. They follow topics, and they’ll stick around for creators. This means if you’ve been switching up your niche every two seconds, it’s not going to create lasting impact.
REAL: You’ll see a lot of thumbnails like this on the platform these days. They’re not overly photoshopped they are simply what the video is about. Don’t try to overcomplicate something. Simple is clean, clean is clickable.

Creator News

Takeaways:
1.) The article is a little lengthy but basically - YouTube has gone through major changes over the years, it’s almost unrecognizable.

2.) Yet it’s still just the beginning.

3.) Let me take you back to a few things. Oil - gas - steel production - motor vehicles - investment banking - McDonalds - Fast Food -
Imagine someone telling you to get into any one of these in the first 20 years of it’s inception. You’d jump at the chance. Just because it’s already huge doesn’t mean it isn’t going to grow even further. It’s still in it’s infancy. So start going all in today. You’ve got nothing to lose…. Except your sanity but who needs that anyway

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Would you do me a favor? If you got value out of this letter would you just forward it to someone who you think would get value from it as well? Thanks so much!