Create your style - win on YouTube

Your weekly YouTube education in five minutes

Author

Johnathon Eva
March 31, 2025

What to Watch:

TLDR: - A can’t miss video from Aprilynne Alter, a look at why sticking to your lane can only help, how simple thumbnails are killing it right now, and why Facebook may not be for your grandma anymore

Finding your YouTube Style - Aprilynne Alter

Hey. Watch this video - I’m talking to you, dear reader of this weekly newsletter. For the love of all that is good - just do yourself a favor. Watch this video

I’ve been warned that I shouldn’t send people away from my newsletter with these videos, but I don’t care. It’s too much value not to give you.

Packaging Breakdown

Don’t Do this:

It’s game time - what’s this channel about?

A.) Air BnB Hosting
B.) Investing
C.) Miami Real Estate
D.) Fitness

The answer is always C. - but the thing is, it could be any of those (probably not fitness) but you get it - this is what I mean when I say you need to drill down into your niche.

Creator - Joe Biscaha - 983 views

Try THIS

Creator - Joe Biscaha

10k views. a 50x outlier ( and he has more on his channel )

But only when he focuses on his strengths: Real Estate in Miami

Please don’t skip out on that, you owe it to yourself to double down on YOUR strengths. Whatever those are

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Feel the Spirit

FTS is a hunting channel trying to break into the YouTube sphere, and recently they’ve been doing a great job at just that.
Growth is growth - no matter how small/incremental

Feel The Spirit

4.69k subs / 179 videos / Started Dec 2019

14k views

10x outlier

23k views

17x outlier

16k views

11x outlier

Key Takeaways

Keep it Simple: FTS isn’t trying to reinvent the wheel when it comes to thumbnail design. Some simple text, clean pictures, and evoking some type of curiosity. That’s literally it.
Keep the main thing, the main thing: Notice how none of these are about what it’s like to survive. It’s a hunting channel, so in each picture he’s got a gun, and a dead animal of some variety. If you’re a real estate channel, probably should have a house somewhere in the thumbnail
True to your story: Some people think they need to do the extremes to be successful, but this isn’t always the case. He doesn’t say THE MOST DANGEROUS HUNT EVER! Right? No, but he goes into the extremes where he can - public land giant is a captivating hook - mountain monarch is powerful language - landing at 20 yards (I don’t know how significant this is) but his niche of 14k people does.

Creator News

Mr. Beast - Meta - During the Colin and Samir podcast, Mr. Beast shared some insights on what could make meta/Facebook a dominating video platform, and Zuck agreed

Takeaways:
1.) I’d love to help you grow on YouTube, but what I’d love more is for you to grow -

2.) This means as you’re developing your content strategy, you’ll need to maybe have that thought/conversation of what posting to other platforms looks like

3.) If Zuckerberg is seriously considering teaming up/partnering with/collaboring with Mr. Beast, it is bound to change the way that Facebook works. This could mean HUGE things for not only the creator economy but for your pockets as well.

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Would you do me a favor? If you got value out of this letter would you just forward it to someone who you think would get value from it as well? Thanks so much!