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Your weekly YouTube education in five minutes

Author

Johnathon Eva
April 07, 2025

What to watch this week

Marcel Samyn produces videos on automation, course building, and sales. So this is definitely in his wheelhouse - why aren’t people clicking?
Well… Sometimes the disappearing text works, but sometimes it looks like
Onne Cose - the elements are too small. Especially for people with smaller screens like mobile or tablet.
What would it look like if he just focused on one thing? Well - look no further

Marcel Samyn

Try THIS

Marcel Samyn

The title leaves a little to be desired, but look at the difference when the thumbnail communicates one core idea -
17k views speaks for itself and is in fact a 100x outlier.

The key? Focus.

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Ethan Patrick

He has been killing it on YouTube because he’s decided to go all in on ONE THING. Credit cards. Not finance (too broad) not credit (maybe too broad still) but credit cards. Still wide enough to do a bunch of videos - but he’s carved this niche out for himself

Ethan Patrick

4.8k subs / 64 videos / Started Nov 2022

13k views

5.8x outlier

23k views

10x outlier

26k views

12x outlier

Key Takeaways

Focus: What do you think his channel is about? Jet skis? Probably not. It’s about credit cards. This builds brand awareness in his audiences mind. If I have a question about a credit card he’s probably covered it
Being THE authority: The more you cover a topic the more you become known for it in the space
Simple: A simple cut out of himself, some drop shadow, and text. His thumbnails aren’t overly complicated but they work. Don’t overcomplicate the no-brainers

Creator News

Vimeo: Maybe you should be here?

Part of Vimeo’s video promise you can check out the full video here

Takeaways:
1.) Vimeo is providing a way for creators to monetize their content through subscriptions, so if you’ve always seen yourself as more of a platform, this might be for you.

2.) Do you have friends? Creator friends? Maybe it’s time to collaborate to form more of a network so that people can easily access you and your network of content

3.) Colin and Samir say that this might be the new “Netflix of YouTube” - when interviewed, Sam Reich, the CEO of Dropout had this to say : subscriptions are the group’s largest revenue driver and 2) Vimeo Streaming allows Dropout to focus on content instead of technical details - The Hollywood Reporter
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Would you do me a favor? If you got value out of this letter would you just forward it to someone who you think would get value from it as well? Thanks so much!