The Algorithm (isn't) out to get you

Your weekly YouTube education in five minutes

Author

Johnathon Eva
February 24, 2025

What to Watch:

How to Use the YouTube Algorithm to work FOR YOU! - VidIQ

Too many times I’ve seen people blame the algorithm. This is a great insight video into what the algorithm is, and ISN’T.
If you don’t have the 6 minutes, then just realize that - YouTube at it’s core. Is about the viewer. It’s about making the MOST enjoyable experience for them. So if your video isn’t taking off. It’s because it’s not the most enjoyable experience for them.

Packaging Breakdown

Don’t Do this:

1.2k views certainly ins’t bad - but this creator is capable of more.
Here’s another example of the text being too small, unreadable, and in some spaces - too creative
I need to know why I should click. And this doesn’t show me. This tells me that random text may attack me while I’m trying to ride my motorcycle.

Creator - Restless Mule

Try THIS

Creator - Restless Mule

There we go - Nice, simple text, on a color graded photo with the most important things being the most important things.
Notice too how the title doesn’t replicate what’s in the thumbnail, it compliments it.
This opens up some curiosity gaps like “what’s it like to go alone?” “Why should I?” and what ARE the benefits of solo motorcycle travel?”

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Metal Welding Art:
One thing that you can definitely say about this channel, is that they have figured out what they’re about.
They’re not trying to pander, they’ve found one formula, and it works. Over and over again.

62 Videos, 4.91k Subs, Joined December 2023

82k Views

14x Outlier

185k Views

32x Outlier

259k views

45x Outlier

Key Takeaways

No Wasted Time: I’ll save you the time of trying to find these videos - one of the reasons they work, is the intro is usually the same. It’s welding. From start to finish you know what the video is going to be about.
Audience: These videos are taking off for really - ONE REASON, there’s an audience for them. If there were no audience for them, they wouldn’t be resonating with anyone.
Consistency: The age old saying ‘don’t fix what’s not broken’ applies here so. so. much.
Look at them! It’s basically the same thumbnail, basically the same title, and it’s killing EVERY TIME. This is doubling down to the extreme. By the way if you visit their channel, they all look like this.

Creator Economy a.k.a. The Economy

Takeaways:
1.) The Hollywood-ification - The Hollywood-ification of YouTube looks like more and more investors involved in creators processes’ - It looks like big numbers in the pursuit of a creative that they believe in.

2.) Slow Ventures is a group of investors that is putting together a fund for creators that are ‘entrepreneurial’ in nature. After reading the article, there’s a little bit more expansion on that but the takeaway is that despite the name Slow Ventures is the first… they won’t be the last.

3.) What this means for you - In the early days of Hollywood people would have samples of their work, as a means to show potential investors what they were capable. More and more your channel can become a means of an online portfolio to potential investors. For those of you that are already trying to help people, this opens up a world of opportunities that look vastly different from the typical sponsored deals section of income.

Want to sign up for a 1 on 1 coaching workshop? Just reply to this email - or email me separately at [email protected]