Content creation = Cash Creation

Your weekly YouTube education in five minutes

Author

Johnathon Eva
March 10, 2025

What to Watch:

TLDR: - A video motivating you to create - A creator that got 600k views with a journal - A creator that is nailing what ‘niche’ means - and why you might not want to be ‘authentic’

if you’re lazy but creative watch this - The Futur

This is not YouTube education per se’ but sometimes we need a kick in the pants to get some stuff done, and this is exactly that.
If you’ve been feeling overwhelmed with analysis paralysis, or like you know you have it in you to make something awesome, give this video a watch, and thank me later

Packaging Breakdown

Don’t Do this:

Quick! What’s this channel about?
.
.
> If you said travel/adventure you’d be wrong. And that’s kind of the problem isn’t it? This is a self-help/motivational channel, and this looks like I’m about to go on an adventure. Now add in the fact that the title tells us the least important thing first, the island in the background is too small of a detail, and the words are cut off by the time stamp, and you’ve got a recipe for disaster.

Creator - SwiftFilms

Try THIS

Creator - SwiftFilms

Now look - the main thing is the main thing. That book is the thing he’s talking about (he’s also getting this format from other creators in the space, and it’s been working well for them. If you’ve been reading this newsletter for any amount of time, you’ve probably seen it)
The only thing - captures attention, and it shows that whatever IT is, is helping in some way shape or form.
Add that to the fact that the channel is already about self-help and you’ve got a recipe for… not-disaster… I don’t cook.

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Gerrit Knein -

What we see with Gerrit is that he’s not afraid to push the envelope with style - and he’s also not afraid to cater DIRECTLY to his niche.
Let’s take a look

10.3k subs / 30 videos / Started Aug 2023

39k views

59x outlier

35k views

54x outlier

69k views

100x outlier

Key Takeaways

Brand: When I talk to people about brand - they often confuse this with a logo. It’s not. It’s everything. The way you structure your thumbnail, the little things you use. (That green on switch). Test things. See what sticks.
Riches in Niches: I’ve said it before, I’ll say it again - too wide of a net catches no fish. You need to narrow your focus before you can spread your focus thin. I have NO IDEA what in the world an FTP test is. But 39k people do. And those 39k people were wishing that someone would have made that video
Do the extraordinary: Sometimes it’s the thumbnail, sometimes the title. But a lot of the time videos die because the idea isn’t big enough. Double Ultra Triathlon while working full time grabs the attention, because it’s not something just anyone can do. If your video is something anyone can do…. then why make the video?

Creator News

Featuring: The Grandpa Edit

Taken from creator economy live 2025

Takeaways:
1.) It’s still going! The creator economy is at 500B USD. And it’s expected to double by 2027. It’s not too late to get started. Or to keep going. Keep pushing, and let’s ride the creator train together.

2.) LinkedIn is becoming more popular. It doesn’t have the range that YouTube does, but where YouTube is a t-shirt, LinkedIn is a suit. You dress for the occasion, and you get treated appropriately. It might be worth taking that plunge to grow your audience, especially if you’re already in the coaching/teaching space

3.) The Grandpa Edit - Over editing is quickly becoming a way of the past, and many are going toward less editing, more steady production process - but I want to caution you with this. This doesn’t mean to get lazy. This doesn’t mean don’t edit. It just means to be selective with your editing. If you’re not looking to gain the attention of a 13 year old, then you don’t need to have jump cuts every second and a half.
That said, you’re a business owner, or a strategic influencer - people still look to you as an authority - so you do have some semblance of a reputation to uphold and probably should keep SOME level of polish.

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Would you do me a favor? If you got value out of this letter would you just forward it to someone who you think would get value from it as well? Thanks so much!