There's nothing new under the sun

Your weekly YouTube education in five minutes

Author

Johnathon Eva
January 20, 2025

What to Watch:

2Creator - Aprilynne Alter

Aprilynne Alter has done it again. She’s condensed a lot of information into very digestive bits - 21 minutes for some SERIOUS value. She does some deep dives on creators that were relatively small in 2023, but blew their channels up in 2024. Let’s make 2025 the year that you blow up your channel.

Packaging Breakdown

AdrianIsAlright does some journalistic longer videos on things that are interesting to him. Not every video is a hit, but as you’ll see in a little bit THIS is a good idea.
In this thumbnail you can see some of the color theory is off - the red at the bottom doesn’t stick out nearly enough, and the 3rds are all not easily recognizable. There are too many elements for any one to catch the eye, and to stop the scroll.

Creator - AdrianIsAlright - 212 views

Try THIS

Creator - AdrianIsAlright

The length of video does have something to do with it’s success, and that’s because longer videos display intrinsic value.
But look at how simple it is. It’s the same font as the original book, simple colors and it stops the scroll.

And here’s the secret - it’s not an original idea. Check it out.

An idea from two years ago but the yield was 3.6 MILLION VIEWS - and that’s not all

As far as I can tell though - this is the original.

To quote Ecclesiastes “There’s nothing new under the sun”. What you’re doing has probably been done before, and well. It’s not our job to come up with new ideas, it’s our job to put our spin on it, to introduce our X factor, to figure out where the old fell short, and how we can add value. In this case, it’s video length and a unique viewpoint.

If you have questions about the concepts above, just ask in a reply to this email

Creator’s we love

Veronica Edwards -
Edwards is revolutionizing the space for an audience over the age of 55. She knows her audience, and they know her.
She’s doing some incredible things in the raw/unfiltered space proving that you don’t need retention editing to succeed

Veronica Edwards - 330 videos / 15k subscribers, started 2019

112k views

589k views

41k views

Key Takeaways

She is the niche: Often in this letter, and other posts I talk about the need for niche. Edwards proves that she is the niche that people care about. Specifically, she has been able to make content for the 55+ community because she IS 55+. Now she’s able to make vlog style content because she focused on one thing
Satisfying the click: If you go into each of these videos, you’ll notice that Veronica addresses the title in the first 5 seconds every time. In that third video, the words out of her mouth are “was leaving Florida Actually worth it” and the shot of her is a nice shot from her actual video - so when users click, they are immediately satisfied.

Questions to ask yourself this week:
How can I become the niche?
How can I satisfy the click for this video?

Creator News

From the European business review - they have decided that the creator economy is worth paying attention to

Takeaways:
1.) The biggest thing in this article is the creator “Middle class” that’s where a lot of people think success is. This is making 100-500.00 a month on your content, which is a great starting point, but we can aim for higher.

2.) Talent progression. In order to aim for higher, and with the rise of AI, you MUST be constantly learning. You must take it into your hands to be the most educated that you can be.

Want to sign up for a 1 on 1 coaching workshop? Just reply to this email - or email me separately at [email protected]