Quality or Consistency?

Your weekly YouTube education in five minutes

Author

Johnathon Eva
February 10, 2025

What to Watch:

Creator - Aprilynne’s Alt

Aprilynne Alter is one of the “movers and shakers” of the YouTube education space. And she’s just launched a new channel. You can look forward to more consistent output from this channel, which is oddly enough what this video is about. Answering through data what the answer to quality versus consistency actually is.

Packaging Breakdown

Don’t Do this:

432 views. That’s what is accomplished by trying “unsuccessfully” to trend-jack. The message is cluttered, there is too much of a curiosity canyon, not a gap.
Who is this for? People who like Forest Gump? People who are 30? People who are 30 and looking forward to the new year? Remember when you try to target everyone, you target no one.

Creator - Wild Rapha

Try THIS

Creator - Wild Rapha

Who is this video for? If you guessed runners - you’d be right. Sort of. It’s for people who are interested in running. Seems like a small amount of people compared to everyone right? Well, it’s less than 8B people (people on the planet) but when you optimize for a specific group - you get specific results.
Something else that I’d like to point out though, is that the main thing holding this channel back… is consistency - both in branding, style, content type, and upload frequency. Don’t let that be the thing that holds you back from the success you want

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Ross Harkness:
It’s not hard to see why Ross is succeeding where others fail. He has nailed consistent uploads by continually uploading EVERY single week. Let’s take a look at what he’s doing well.

143 Videos - 22k Subscribers - Started in July 2020

57k views

13k views

193k views

Key Takeaways

Quality: You don’t have to watch all the above videos - I’ll just let you know, the production quality on them is impeccable. It’s not crazy edited, but it does have “nice” edits. Good cuts, subtitles when necessary, and a calm theme. You don’t have to edit for retention if you’re not aiming to please 15 year olds.
Consistency: If you go to his channel you’ll see recycling of the same three-ish thumbnail styles in the last four months. And you know what? It’s working. Nearly every video he’s produced in the last three months has been an outlier. When you find something that works. Try repeating it.
So who wins?: It’s not correct to say that either can truly win. It’s not quality over consistency. It’s quality THROUGH consistency. You can only get better if you produce more. Fear not the man that uses one million strikes. Fear the man that has practiced one strike one million times.

Creator News

From YouTube’s own blog: Maybe Spots are worth paying attention to

By Anne-Marie Nelson-Bogle, Vice President YouTube ads/marketing

Takeaways:
1.) I’ve never been a “sports” guy. The closest I’ve come is Ultimate Frisbee - but I can count on one hand the amount of people consider it a sport. I’m one of them. HOWEVER - if you follow ANY sport - it’s worth being vocal about it. It’s worth growing your unique audience with it.

2.) Gary Vaynderchuck is a multi-million dollar entrepreneur, and a Jets fan. I only know that he’s a Jets fan because he talks about it. I’m not a Jets fan. I don’t care about the Jets. But I know some people do. Don’t lose out on potential audience because you don’t want to share what you like.

3.) It doesn’t have to be ‘sports’ that’s just the principle. Maybe you like to bake on the side. Maybe you like a video game. Being a fan of something is plenty of reason to share it. It makes you relatable, and builds YOUR unique brand.

Want to sign up for a 1 on 1 coaching workshop? Just reply to this email - or email me separately at [email protected]