Double Down -

Take what works, then do it again

Johnathon Eva
August 26, 2025

Check This Out

5 days ago

6 days ago

7 days ago

1) Figure out what Works
2) Do it again.

Success on YouTube is literally that simple.

This creator took the lesson to heart. He found one thing that worked, one thumbnail style, one title format, and one video content idea and ran with it. At the end of this letter I’ll show you an example of this that’s CRAZY
*Creator: PurpOnYT

Thumbnail Review

A) - Perfection is a bit of a big word to be putting in there, so you’d have to shrink it down - If you’re gonna put a word in the thumbnail - best practice is two syllables or under (Perfection is 3)

B) The character used here is - in the first place, not recognizable, and in the second place - too blended into the background. The color differential just isn’t there

C) Perfects, and Formula - to you and me, not hard words. To the masses on YouTube - very hard words. Try to use words that a 3rd grader would use

Thumbnail Review

Want me to review your thumbnails? And even mock up a different version? Just reply to this email with the subject line: Thumbnail Fix

A.) Bond - nice and simple, one syllable, and a very recognizable franchise/IP

B.) The white and the gray tones here create a really nice contrast drawing the eye

C.) Not a complicated word in sight. Interactive is the biggest, but it’s 4th grade at best, and it’s also a brand name

Creator Spotlight

I get it, you want examples of creator’s killing it - right now. Not three years ago, you want visceral proof of concept, well here’s one, meet Roli

32x Outlier

Side by Side shots

7.7x Outlier

Real / Fake words

>100x Outlier

Slight tweaks

Here’s why they work -
Side by Side shots are nothing new - but when they work, they REALLY work

If you have any outliers on your channel (even little ones) see if you can’t make something similar

Need some help brainstorming? Just reply to this email and I’ll see if I can help you out

Craziness -

So there I was on the vast expanse of YouTube, when I saw something:

But I thought - - - Man.. that looks really familiar

I thought… where had I seen that before so I started looking around and saw this:

It’s not a 1-1 copy, but it’s pretty close.

But wait there’s more

Sports

Animals

Specific animals

Animals

Fish

Sports

Animals

Dinosaurs

Kind of a mix

Sports

Animals

Historical figures

video game characters

I know these are too small to see view counts. But they’re all in the 100s of thousands for the medium channels, and in the millions for the larger channels.

So what?

My point is that doing the same thing doesn’t just work for one creator. It works for thousands. I found a total of 131 channels that are all doing this style. Most of them are killing it.

But not so fast.

I also found about 91 channels (there are definitely more I just got tired of looking) that are doing it wrong.
Like this one :

barely cracking 1000 views.

And I’ve found that you can learn a lot from what’s NOT doing well in your niche, just as well as from stuff that IS doing well.

So how do I find the poor performers in my niche?

YouTube Search, pick the topic that most fits ex: “Why it sucks to be” and then filter by upload date. The newest videos aren’t always the best, and so there will inevitably be some that just suck.

Look at those videos and see if you can’t do 1-10% better than them.

Hope this was helpful!

Final Note

I’m building a Skool community. It will be free for everyone in this email list.
This for two reasons:

1) I think I can provide a course/track that will get you 1000 subscribers in under 6 months even with a full time job/school

2) I got like 3 months for free from Alex Hormozi’s online event so I figured I’d just go ahead and launch one.

If you want to be added to that community upon official launch, just shoot me an email at [email protected]

If you got value out of this letter would you do me a favor, and forward it to someone that would ACTUALLY read it?

See you later Space Cowboy