Content creation = Cash Creation

Your weekly YouTube education in five minutes

Author

Johnathon Eva
May 12, 2025

What to Watch:

The Creative Playbook - Jack Conte

You might not know Jack Conte - but you probably know about Patreon right? He’s the creator/founder behind that.

This video is jammed full of what it takes to actually be a creator/creative. Even if you’re a business owner/ trying to create a brand, these are keen insights that will actually make your content take off.

Packaging Breakdown

Don’t Do this:

There’s so much wrong with this thumbnail it’ll be hard to capture in a few sentences.
There’s too much text, the text that is there bleeds into the background, the title is too long, so much so that even laptop can’t keep the full thing. The expression on the man is hardly visible on mobile, there’s too much going on in the background, the whole thing give me 0 reason to click.
The shocking thing is that it even has 277 views.

RedShark News

Try THIS

RedShark News

FROM THE SAME CREATOR!!!
— So they know how to make good thumbnail and titles. I think I know what’s going on here.
They are running this like a corporate channel.
Please. Please. Please. Even if you are a business, don’t treat YouTube like just a place to put your video content so you don’t lose it. That’s a great way to turn away potential customers.
Put value into your content, and people will watch. Put effort into the thumbnail and title, and people will click.

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Michael -

He hasn’t figured out everything, and some of his videos still flop as he tries out different formats/ styles, but one thing rings true: He’s figuring out, and we can learn something from that

3.22k subs / 57videos / Started Jan 2022

29k views

40x outlier

14k views

20x outlier

52k views

72x outlier

Key Takeaways

To Text or not to Text?: Notice how 2/3 of his most successful videos don’t include text, and the one that does has it in a very creative way. I want to challenge you to think of at least three ways your thumbnail could deliver the same message with 0 text. If you can’t figure it out, maybe it’s the idea that needs to change
Simple: I harp on this a lot, but it’s so, so missed, especially in business oriented channels. Growing your business/brand doesn’t need to have a bunch of complicated imagery. You don’t need your logo, you need people to click.
Stick to your thing: It’s no secret that Michael has things on his channel that really aren’t taking off. Some of that is that the audience that enjoys these videos about tech, and phones aren’t going to resonate with book videos. Keep this in mind if you’re new and trying to start something, pick ONE THING, and then grow from there after you’ve developed a bit of an audience.

Creator News

100 Zeroes, Google’s Newest Tv production studio

Takeaways:
1.) Google has just launched a Tv production studio

2.) This may open the way for post-hollywood productions to start taking place, and where do you think talent will come from? Hint: Google owns YouTube

3.) This is HUGE news for anyone that is trying to break through with content, but hasn’t yet had the availability of backing, or Hollywood style production. This can mean a lot of things, and I for one am excited to see where this goes.

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Would you do me a favor? If you got value out of this letter would you just forward it to someone who you think would get value from it as well? Thanks so much!