Content creation = Cash Creation

Your weekly YouTube education in five minutes

Author

Johnathon Eva
April 21, 2025

What to Watch:

Create real impact

He’s not a huge YouTuber - but he still gives solid advice. This video is well worth the watch, but one of the bottom lines in this:

If you don’t enjoy what you make videos on - you won’t last. Please don’t make the mistake of chasing hype just because you want to ‘blow up’

Packaging Breakdown

Don’t Do this:

Lot of things going on here

The first is that - it’s hard to see all of the symbols because there are too many. But immediately that’s what my eye is drawn to. Unfortunately I don’t immediately think stocks. I think of Tesla, then Microsoft, then Google etc -
But these have nothing to do with each other - oh it’s a video about stocks. (Waaay too much thinking I have to do to figure out what this is about)

Michael Kim, C.P.A

Try THIS

Michael Kim, C.P.A

I don’t need to look at this for more than a second to figure out what this is based on. If I’m Canadian, and I want more money from my taxes - I click this video. The title matters, but the thumbnail definitely carries the weight in this video

Not only that, I’m promised 3 strategies int he title. And the arrow is promising me a simple thing to do. So - now I’m intrigued. As long as I’m Canadian and want to make more money. I’m clicking

If you have questions about the concepts above, just reply with em’ I’d love to connect!

Creator’s we love

Started within the year this creator is almost at 10k subs.

Now in fairness I tend not to put animators or super specialized creators on this newsletter because not everyone can animate/draw but there’s some lessons here.

Boho

9.65k subs / 13 videos / Started Nov 2024

97k views

4x outlier

214k views

8.9x outlier

297k views

12x outlier

Key Takeaways

Brand: Notice that these are all basically the same thumbnail. Figure out what works, even if it’s just by a fraction and keep it going. Basically the same title too.
Clear: He’s not beating around the bush with what the video is about. Your watch time start when a person looks at your thumbnail (not in the studio I’m saying practically) your job is to make them click with the thumbnail. Now I know what the argument here is : I can’t draw. And here I want to encourage you to leverage what everyone’s been talking about. A.I. Do not let your poor drawing skills, or your poor photo editing skills be what holds you back from creating content people will click on
Consistent: This creator has a video a week since November, and that allows them to get better, create more/ figure out what works and keep going.

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Would you do me a favor? If you got value out of this letter would you just forward it to someone who you think would get value from it as well? Thanks so much!